How it all started…
Erwin Steijlen is an Award winning Composer and Music Advisor for Brands and Media. With his unique “Music First” method he works for Global brands like BMW, VW LG, Verizon, Bentley, Nike and Delta Airlines. He’s an expert on the Power of Music and totally believes that every company should have its own sound.
Erwin is also the founder of “Totally Tuned”, an innovative platform for E-learning and a company that connects musical creativity to the international business world.
“I started playing guitar at the age of 11 when I heard Brian May of Queen play. This inspired me so much, it soon became clear that music would be my goal in life.
As a songwriter and pro guitar player I then toured for years with many bands and artists, had several record deals and did a lot of studio gigs. In 2001 I got the chance to write music for Cirque du Soleil and this was the start of my composing carreer. My talent for making epic music got a real push writing for companies like VW and BMW when I got to compose their product launches worldwide for many years. I learned a lot about the “Power of Music” in the years to come working for hundreds of the biggest Global brands and I really love connecting that power to business, companies and brands.
From teaching at ArtEZ, Institute of the Arts I understood that the school system was not working for most talents, I decided to write a book to teach young musicians how to make a living with their music.
All the above evolved into the method I call “Music First”, based on the believe that music is the Holy Grail of marketing communication. With ‘Music First” all brands can touch their customers Brain, Heart & Heaven.“- Erwin Steijlen
Music for hundreds of Global A-brands worldwide: Intel, Boeing, Nike, Phillips and AllSeas.
Collaborations with Cirque du Soleil, Shakira, Nena, Pink!, DJ Fedde LeGrand and the Beijing Olympics.
Elected best of “Glow” in 2018 & 2019 (famous Dutch lightfestival visited by 750.000 people).
Nominated for best TV Commercial Music Composer with his work for NLE in 2016.
Music for Netflix and many tv series like The Mentalist, Shameless and Pretty Little Liars.
Produced 50 TV commercials for brands and companies in The United States.