My story… the short version
At the age of 12 I started playing the guitar after seeing ‘Brian May’ of Queen perform on a television show. This really changed my life and I knew right away that music is what my life would be about. The first live band concert I witnessed at the age of 14 was by ‘Kiss’ and that made quit an impression. It inspired me to write songs and start my first rockband (just me and a drummer).
A couple of years later I got my first record deal with a band called ‘The Dutch Flag’ and soon after with a great rockband called ‘Rubicon’. I toured intensively with both bands and learned much about gear, audience, sound and the adrenaline people get from ‘live’.
From 2001 I started writing music for brands and product launches. BMW and VW became worldwide clients and I wrote loads of tracks for both companies for many years.
Here I learned the ‘Music First’ approach and ever since that time when I work for a film, liveproject, launch, video, commercial, theater production, event or the sound of a product… I always start with music! Music based on DNA, music that connects people.
Many brands followed, companies like: Philips, Bentley, LG, Verizon, Delta Airlines, Nike, the United Nations, Intel, Allseas and many, many more.
I also got to work with great artists, loads of Dutch ones but I’m especially proud of my collabs with DJ Fedde LeGrand, Pink!, Shakira, Nena and Cirque du soleil.
From 2007 I started ’synching’ my music which lead to more than 300 syncs the last 12 years, many on american television and Netflix. Also series such as The Mentalist, Pretty Little Liars and Shameless.
Some special projects: the music I wrote for the Beijing Olympics in 2008 and ‘Glow’, in Eindhoven Netherlands. This wonderful light festival gets visited by 1 million people every year and our projects got elected ‘Best of Glow’ by press and public for 3 years in a row. Now in 2021 our team is again working on a very special and interactive show.
I was a teacher at the dutch conservatory ArtEZ for 8 years teaching Media Composing and Songwriting. Really loved helping talents, but found the school system was not something I liked.
That’s why I wrote a book for creative people teaching them there are more ways to make a living from their talent. ( Corporate music Method; How to make a Living With Music). This book became a subject on schools worldwide, and after that I started an academy called ‘Totally Tuned’.
In 2020 Covid taught me that music is way more important than the music industry is telling us. Music is communication and very important for the evolution of mankind. I became (a pretty successful) Keynote Speaker on the’ Power of Music’ from 2018 and it drove me into studying again. I needed to learn why I made certain intuitive musical decisions, I needed to know if what I did with my talent and work was true and if music really was important for society and mankind.
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Well, let me tell you, music really is important and even more; it’s a medicine, a free drug.
From 2021 my motto is: “No Pills But Playlists” and I put a lot of time and effort in finding solutions for patients that have Parkinson, Alzheimer or depression.
Working with these people gives me great pleasure and satisfaction, making music a tool for healing, not just for making money or entertainment.
In 2021 and 2022 I’m working on a play called ’Smelt’ with Ernst Daniel Smid who himself is diagnosed with Parkinson, the Parkinson Games and 6 documentaries about the ‘Art of Aging’. My team will be hosting an international event in Februari 2022 about Music, Dance and Health. I started writing poems and some of them you can find on this website, I wrote a new book and made some career decisions.
2020 has shown me, and probably all of us, that we really need a more holistic view one life, health, medicine and our future. Music can be an important factor in all in the above and I want to be a part of it!
“My Goal: Bring better music and art to the world
My Method: Always start with Music: Music First…”
Any questions? Need music? want a masterclass? A keynote? Or think I can help you? Feel free to contact me
Best, Erwin
Some highlights
Music for hundreds of Global A-brands worldwide: Intel, Boeing, Nike, Phillips and AllSeas.
Collaborations with Cirque du Soleil, Shakira, Nena, Pink!, DJ Fedde LeGrand and the Beijing Olympics.
Elected best of “Glow” in 2017 & 2018 (famous Dutch lightfestival visited by 750.000 people).
Nominated for best TV Commercial Music Composer with his work for NLE in 2016.
Music for Netflix and many tv series like The Mentalist, Shameless and Pretty Little Liars.
Produced 50 TV commercials for brands and companies in The United States.