“Music is a game changer… Tell your story with music”
Erwin explains why all organizations should use the power of music
English subtitles can be turned on if needed
Power of Music
Erwin is a driven and passionate speaker about the Power of Music and our musical brain. He believes that every organization has its own sound. Music is part of our identity, personal and in business. He proves this point of view in his inspiring lectures, workshops and master classes.
At every performance Erwin:
… plays and composes live
… shows how our musical brain works
… why music is so important for brands
… how music can give profit growth
… why music belongs in our (corporate) identity
… how to use his “Music First” method
… how to make your clients”physically” happy by using the right chords
… offers hands-on musical tools everyone can use right away
Collaborations with Cirque du Soleil, Shakira, Nena, Pink!, DJ Fedde LeGrand, Tour the France and music for the Olympic Games in Beijing.
50 TV commercials on USA TV, music in many Netflix shows and series such as The Mentalist, Shameless and Pretty Little Liars.
Nominated best TV Commercial Music Composer 2016.
Best of Glow
Elected Best of “Glow” in 2018 and 2019 (famous light festival in the Netherlands and visited by 750,000 people).
Music is not entertainment, it’s communication. If used right it is the Holy Grail in communication.
Erwin; “I only work on music for organizations with the “Music First” method. This means I write music based on DNA, the identity, of an organization, brand, event, film, company or artist… I always start with music. Film and other content follow after, they get inspired by the music.
I’m a firm believer that music is part of our identity, our favorite music should be in our passports, it can and will save lives.”
Why music really is part of your identity? Read this
On this pic you see icon of brain and music Prof. Dr. Erik Scherder. Whenever we work together magic happens!